Building successful email marketing campaigns has never been more important than it is now. But there’s a problem; most people don’t know how to do it right. So in the interest of helping you succeed as a business owner, let’s get back to the basics and talk about how a great email campaign is built, from the ground up.
People are inundated with interruption, pitches, and advertisements everywhere they look, and though you might think yours is special, there’s a high chance that to the reader, it looks the same as the rest. This is why it’s important to remember where you are, and use your good manners once you’re there.
Getting into someone’s inbox is like being invited to their home for dinner. If they ask you to take your shoes off, you respectfully do so. It’s the same with email marketing, so before we begin I’d simply like to remind you to be on your best behavior at all times and remember…you’re in their house.
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