How To Find Quality PPC Management Services
First, let’s take a step back and just define PPC management services. You probably know what the last two words mean, so let’s just work on the first acronym. PPC stands for Pay Per Click; a type of advertising where advertisers pay the current cost per click (CPC) from a set budget when users click their ads. This form of advertising is growing and so is the need for companies that specialize in these types of services.
If you’re looking for PPC management services, there’s a good chance that you are a company that is looking to do some paid search advertising and don’t know where to start. On the other hand, maybe you have used a PPC company in the past and didn’t get the results that you were looking for. Unfortunately, the second is very common.
In order to find a company that provides good PPC management services, I suggest that you do a lot of research. There is a lot of good information online that will help you. Here is an article from Moz that I found very useful. You need to know more about the company and their experiences with managing Pay Per Click advertising. Most of the good Pay Per Click advertising companies are using PPC to advertise their own services, so a good way to start is by doing searches for ‘PPC management services’ and see who comes up. I mean, if a company can’t rank well for what they are claiming that they are experts at, then I would consider that a small red flag.
Second, when you do the searches you should look for the companies that have good organic search result placements. What I mean by that is that they are coming up on the first or second page of Google search results organically or in non-paid results. Typically the first 4 results of any online search will be paid ads and they will have a small square next to the ad saying just that. Under those results, you’ll see the organic or natural search results and then you’ll see 3 more paid ads at the bottom. Those organic results are part of a well optimized website meaning that company is using all of the right keywords and structure in order to rank on Google without having to pay to be found. This is a very good indication of how well that company manages their own website.
Next, Finding the best PPC management company with an honest reputation is extremely important to your business. The right one should be in tune with your company’s goals, working with you, and keeping everything transparent. The wrong company can lead to terrible results and a waste of your time and money. Make sure that you’re not just getting read information from a script. Talk to them several times and see if they answer your questions and spend time with you going over your website and general needs. You’ll know if they are trustworthy and generally care about helping you after just a few conversations.
Finally, you can find lots of reviews about pay per click companies from companies like Clutch, but that should not be the main reason why you should go with them. Having 50+ positive reviews is wonderful, but if you’ve worked with 1,000 clients then those reviews are not as appealing as originally thought. That again goes back to the last point, what do YOU need and what are YOU looking for. Just like any important business decision, you should ask for testimonials and contact some recent clients that they have worked with to get their feedback about the company. Don’t just take the PPC company’s word for it. Focus on companies that are in your industry and similar in size because then you’re comparing apples to apples.
These are just a few tips that I’ve learned over time working with clients to find quality PPC management services. Always research the company you are thinking about using, talk to their clients, ask for testimonials, view their own PPC and organic rankings, find out if they have the time and resources you need, and most of all make sure that they care about you as a client and have a very good understanding of your goals so you get the best the best results from your paid search advertising.
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