SEO is a very popular term now but what is it and why does it seem so confusing?
What is SEO (search engine optimization)? There are lots of different ways to describe or define SEO. When I think of SEO, I think of getting your website to show up on the search engine when someone searches for information that is contained in your website without paying Google (Google Ads). There are billions of websites online so to be able to rank on the first page is a statement of your knowledge about the topic and is extremely valuable. I’ve read a lot of books and articles about SEO and the best way that I’ve heard it explained is “doing a lot of small things right on a consistent basis” to increase your website’s organic (non-paid) search results.
It’s not easy and the level of difficulty has a lot to do with the topic, industry, and keywords or search phrases that you are trying to optimize for. For instance, getting ranked for “best SEO companies” will be infinitely more difficult than something like “best frozen yogurt franchises”. It’s never easy but if you take time to do the basic on-page and off-page SEO tasks (coding and website content), you’ll have a good chance of getting results because a lot of people forget about the basics. Unlike paid search advertising, you’ll never know when all of your optimization efforts will pay off. But once you start seeing results from all of your work, it can be very fulfilling.
There are so many digital marketing companies that provide SEO services by extremely talented people, so to be able to get ranked on the first page right next to them is an accomplishment. That is a part of why I enjoy SEO so much. It’s not about winning per se; it’s about being able to compete with the best of the best, especially if it’s a highly competitive industry or phrase. Once you start getting your website good organic search placements, your business will benefit from it and you’ll save yourself a lot of money by not having to pay Google for ads.
Looking for a good SEO company to work with? We’d love to hear from you!
Happy Client Says
We have been working with Young for over three months now. His dedication, his out-of-the-box thinking, his availability to talk and drive is second to none. He has taken the tasks of starting International pay per click campaigns for us along with National Campaigns and down to the state level. Since working with Young, we have generating more quality leads than all of our other franchise lead generation sources all year. In addition to that, he has taken the time to provide us with extremely valuable insight about our website visitors using analytics. If you need Website, SEO and/ or PPC work done, I would personally highly recommend this seasoned professional.
My name is Russell Morton. I am the owner of Perfection Roofing and Siding. I am not a tech savvy person and this would be an understatement. Thanks to Mr. Young, he made me a spectacular website at a fraction of the cost of big companies. I did not want my website to look like other websites in my industry and I wanted it to be easy to use. He listened to all my concerns and questions and custom tailored the website to my recommendations. The end result blew me away. Thanks to Young’s work and advice my business really took off and customers even commented how they enjoyed reading my website. His service is excellent and I highly recommend him and his team.
Truly outstanding and a force to be reckoned with! I starting working with Young in early 2016 and have experienced phenomenal success. I was a bit skeptical at first due to poor service levels and constant technical issues with some of the other guys. Young has displayed a passion for our industry and the willingness to personally assist me achieve our goals. To say I’m simply “satisfied” with the level of service received, would be major understatement. I’m proud to be represented by such a caring and results driven organization.
When Young entered our lives, our company changed for the better and we haven’t looked back. Many might not understand the importance of having a figure like Young on board with their company, but I can tell you, I was looking for an expert and a guru and found one with Young. He made a game plan, gave us advice on the dos and dont’s of franchising and, most importantly, has been a man of character. Fast forward one year: our number of referrals and sales figures continue to grow with Young’s help. Thanks Young.
We had been working with a very large digital marketing company but just never received the level of service that we were looking for. Young from Blindspot Digital reached out to us and so glad he did. Young has put a lot of time into learning how our business works, our target markets and putting together our PPC campaigns. We’ve been working together for them for 6 months now with wonderful results. Equally important, we are very impressed by his level of personal commitment, coming to us asking us questions and providing feedback. It’s refreshing when he’s the one calling us and providing the detailed reports on how our campaigns are doing and making suggestions. Young always makes himself available to jump on a call and discuss any questions that we have. Glad to be working together and taking our business to the next level. I would not hesitate to recommend Young and his team at Blindspot Digital.
With the tons of companies calling and emailing on website development and online marketing I was very apprehensive in moving forward on a new project until Young from Blindspot Digital called.
BEST DAY EVER something just clicked between us. He has researched our business to understand fully how we operate on a business level with that personal flair. Young has gone the extra mile to ensure we would be most happy with the end result. I am extremely happy with our website and feel as though I gained a knowledgeable online master and glad to say a new friend. It has been a pleasure dealing with Young as his honesty and integrity shined from the beginning. I highly recommend Young and Blindspot Digital for any website development and online marketing services.
We decided work with Young to upgrade our website and our image online. Young was extremely thoughtful in his approach. He learned every aspect of our business in order to present this to the public. He really got to know exactly what our business stood for and how we could portray this message to the online world. He nailed the end result. Since then we engaged them to manage all of our online advertising including Google PPC. The combination of all of these has resulted in increased guest counts and revenue. Our online image looks great now thanks to Young and Blindspot Digital.
We started working with Young in 2015 for lead generation services and hired him to handle our Pay Per Click advertising at the first of the year. It was a difficult decision because we worked with the same PPC company for several years with good results. But based on the trust I have for him, we decided to go for it and he delivered again. Young’s knowledge of online advertising has been instrumental to the growth of our business. I highly recommend Blindspot Digital for PPC services and online advertising expertise.
At the time we hired Blindspot Digital, our website did not show up under key search terms for our business. Within 3 months, our website traffic and leads conversion increased by 114%. Within 6 months we were at the top of “page 1” in every key search term, which increased our traffic and leads conversion another 200%. We are now 9 months into this project, are maintaining our performance and are landing on “page 1” with organic key search terms. Hiring Blindspot was easily the best marketing decision we have made in at least four years.