Be The Best at The Basics
I heard this phrase recently while watching a football game. It was the Buffalo Bills vs. the New England Patriots. The Patriots have won the Super Bowl championship six times which makes them a football dynasty and Tom Brady, the GOAT (greatest of all time). It’s one thing to win once or twice, but when you win a competition at such a high level six times, there has to be a system that everyone in the organization believes in and lives by.
During the game one of the commentators said “they are the best at doing the basics”. As soon as he said that, I immediately thought about how that statement applies to our business. That simple statement is the key to being successful at any endeavor in life. If you break down problems to its basic components and master them, then you will be eventually be successful at it.
So how does this apply to SEO? Most websites are missing the basic components of website optimization. Header tags are missing, the meta-descriptions and titles are not relevant, and the website content does not contain the appropriate keywords. Without these core basics of SEO, you cannot expect the website to have great organic search results.
That is the reason why when we take on a new SEO project, we start with a website audit. This allows us to break down and examine all the basics to see what we have and then put a plan together. Mastering the basic SEO components provides you with an edge over the competition.
How does this apply to pay per click advertising? We charge a one-time setup fee for PPC campaigns because it takes a lot of work. A lot of companies don’t charge any fees because their set up process is done without much consideration about structure, writing ads, ad extensions, and the necessary conversions. These are basic components of a successful PPC campaign. So being the best at the basics allows us to create a better campaign to get the best results at the lowest cost.
Google has made pay per click advertising “easy” for anyone that wants to start an account and spend money. But pay per click advertising is extremely competitive and full of very intelligent trained professionals. So how can you compete with the best? Unless you’re really willing to put in the effort, you can’t. You will waste time and money on clicks that will bring no value to your business.
The simple statement “be the best at doing the basics” is the key to being successful at anything. Without taking the time to master the basics, you can never be the best. It doesn’t matter if you’re a digital marketing agency, sports team, or a local restaurant. The Internet has provided people access to more information than ever before. So you have to be the best at what you do to win.