How Are Google Organic Sitelinks Different From Paid Search Sitelinks?
When web users search online, periodically you’ll find listings with sitelink extensions. What are sitelink extensions?
You will normally see sitelink extensions for paid search results. But you will find them with organic results than before. They are typically blue links or boxes underneath the main ads. Google sitelinks are used to provide a quick way for web users to navigate to different parts of a website. Think about when you go to Amazon to look for something. You’ll find quick links to main industries or categories on the left hand side that provide you with more information that might be helpful for you to find what you’re looking for. That’s basically the same idea with sitelinks on Google.
The best chances of getting your sitelinks being presented are by making sure that they are relevant. Otherwise, you could have all the site links in the world but they will never show up for search results. Normally, you’ll find site links on paid ads but recently I’ve seen more organic results with sitelinks.
Sitelinks are very important for Google paid ads for several reasons. First, they take up a lot of space. That means that all other paid ads and organic listings are pushed “below the fold” or the second half of the page. As an advertiser, this is great because your ad is at the top of the class! In addition to that, if you have well written sitelinks, people will click on them which increase your click through rates and provide better results from your paid advertising.
There are many types of sitelinks including: call extensions, callout extensions, and structured snippets. And the one thing that they have in common is that they are all used to help web users find information as quickly as possible with less clicks. Sitelinks are great tools to maximize your ppc advertising results but you need to make sure that they are relevant, are in line with Google sitelink policy, and are helpful to people online.
