Social Media Marketing Can Strengthen Your Business and Build Your Brand
There has been a major increase in the use of online advertising. Social media platforms are becoming the new local newspapers of our time. Print advertising is dying off and digital marketing is growing at substantial rates. People use social media platforms like Facebook to share share things that mean something to them or they like. Fly fishing, working out, or preventing drinking and driving are good examples of topics that could be a good fit for Facebook advertising.
Twitter is used to post and share short stories and opinions with others. You might be at a new neighborhood restaurant and want to share your experience with people in real time. Twitter has become a great source for news because people are tweeting about things that are going on now and in real time. Yelp! has grown to be a go to place to get reviews about places, products, and services that they are considering.
Social media marketing is a great way to build your brand by reaching out to people faster than traditional advertising. But different social media platforms are often used by different generations of people. For instance, Facebook over 2 billion users but a lot of the younger generation prefer Instagram or Snapchat. Knowing who your audience will help you decide which option is best for your business.